11/28/2023 0 Comments Google amp framework![]() ![]() The result is legacy responsive websites that are just too slow on mobile and don’t match consumer expectations.īuilding for a mobile-first world can be a challenge, but AMP solves for speed in a number of ways: Businesses face the challenge of consumers shifting from desktop to mobile, a transition that happened more quickly than many brands expected. ![]() And Responsive Web Design (RWD) as a mobile-web solution has passed its shelf life. The web wasn’t built for today’s mobile world and its small touch screens, battery powered CPUs and intermittent network connections. Its built-in advantages are available to developers at a time when performance and speed are keys to success on the internet. It has become a mature and robust platform – similar to Angular, Vue or React – to build on for the entire web ecosystem while solving the slow mobile experience challenge. Because of this, there are great reasons for developers to take an AMP-first approach by creating canonical AMPs so those pages benefit from performance and UX optimizations across desktop, mobile and beyond.ĪMP as a framework has come about at the perfect time in the evolution of web development. It’s now for desktop, marketers, e-commerce and even email as a best-in-class HTML framework. Simply put, AMP is no longer focused on publishers and mobile. Pages – AMP has evolved beyond pages to also build ads, emails and stories.Mobile – Its responsive design features work across many device types from desktop to mobile screens.The includes UX advantages such as disallowing interstitials and enforcing a free main thread for smooth interactions. Accelerated – AMP is not simply accelerated.In May 2019, the AMP project published a post explaining the concept of AMP as a framework and how the project has moved beyond its Accelerated Mobile Pages beginnings: The name for the project has officially changed from Accelerated Mobile Pages to simply AMP, in part representing how the project has grown beyond a tool to increase the performance of the mobile web and become a framework to build for the entire internet across desktop, tablets and mobile. Since its launch, AMP has continued to evolve and mature. It was initially focused on the publishing industry, and at its launch AMP was touted in the media as Google’s open source answer to Facebook’s Instant Articles and Apple News. It’s a framework – purpose-built for the entire web ecosystem.ĪMP officially launched in early 2016 as Accelerated Mobile Pages, a Google-led open source project. AMP is a powerful framework for mobile, desktop and tablet, and for stories, ads and email.
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